Fenton Whelan - Park Modern

Fenton Whelan is a London based architecture studio, who recently developed a luxury property - Park Modern - located by Hyde Park on Queensway. Hush was responsible for designing their launch event experience for buyers. Our concept was to create this seasonal immersive experience inspired by seasonal changes at Hyde Park. Below are some of my renders for this over all immersive experience, done using Octane in Rhino.

Seasonal Sculptures

Each sculpture was designed to represent the amenities in the property, show off the material palette of Park Modern and represent the four seasons.

Logo Sculptures

The reception space of the event would be greeted by a logo sculpture. Here are some of my renders for different options for how Park Moderns Logo could be a sculpture :